Magnify Cash Media Kit

Media guidelines and brand identity

Brand Identity

Tagline

Get a loan just by being you

Slogans

• Empowering your financial future

• Loans made simple and accessible

Mission Statement

To provide seamless, identity-backed loans that empower individuals with financial freedom through blockchain technology.

Vision Statement

To revolutionize access to financial services by leveraging decentralized technology, ensuring secure and inclusive lending solutions for all.

Project Overview

Magnify Cash is a blockchain-powered lending platform that offers identity-backed loans through the World Mini App. The platform ensures a seamless, secure, and transparent borrowing experience, removing the need for traditional credit scores by leveraging WorldCoin identity verification and smart contract automation.

Key Points

• Instant, identity-backed loans with no credit checks.

• Secure and decentralized smart contract-driven lending.

• Seamless onboarding using WorldCoin ID verification.

• Fast loan approvals powered by AI and blockchain automation.

• Flexible repayment options and transparent loan tracking.

Objectives

• Enhance financial inclusion through decentralized lending.

• Streamline loan approvals using World ID-based verification.

• Ensure data security with blockchain encryption.

• Offer user-friendly lending experiences via World Mini App.

• Expand accessibility to underserved financial markets.

Key Messages

• No credit scores required – get a loan with just your identity.

• Fast, secure, and transparent borrowing experience.

• Empowering financial independence through DeFi lending.

• Fair and accessible loans for everyone, anywhere.

• Bringing financial services to the next generation of Web3 users.

Target Audience

• Crypto enthusiasts looking for DeFi lending solutions.

• Underbanked individuals seeking alternative financial services.

• Web3 early adopters and blockchain users.

• Gig workers and freelancers needing quick access to funds.

• Developers & tech-savvy users interested in blockchain finance.

Channels

• Social Media Platforms: Twitter, Telegram, Discord, LinkedIn.

• Crypto and DeFi Forums: Reddit, BitcoinTalk, DAO communities.

• Email Marketing Strategies: Targeted newsletters and campaigns.

• Influencer & Thought Leader Partnerships: Collaborations with blockchain influencers.

Success Metrics

• High engagement and participation in the token sale

• Strong community growth and involvement in governance

• Positive sentiment and buzz within the DeFi community

• Successful and smooth protocol launch

• Increased developer engagement and contributions

Product Features

• Identity-backed loans using World ID verification.

• Instant loan approvals with smart contract automation.

• No traditional credit checks or paperwork required.

• Secure blockchain transactions with transparent repayment tracking.

• Multi-chain compatibility for broader accessibility.

• User-friendly UI designed for seamless loan applications.

Technical Highlights

• Automated Quantitative Framework: Prices risk through linear interpolation, adapting to tenor and principal nuances.

• Smart Contracts: Secure, transparent operations with OpenZeppelin libraries.

• Non-Custodial Structure: Ensures users maintain full control of their assets.

• Promissory Notes: Provide clear documentation and enforceable claims for lenders.

• Open-Source Protocol: Encourages developer innovation and contributions.

Tokenomics

• $MAG Genesis LBP: 57% allocation for market availability at genesis via Liquidity Bootstrapping Pools (LBPs).

• Lock & Burn Liquidity: 6% for stable market entry, fully unlocked at TGE.

• Liquidity Providers & Farming: 7.7% for incentivizing protocol growth, vested over 24 months.

• Protocol Partners: 3.1% to incentivize contributions from technical integrations and community activation.

• Former Ecosystem: 13.6% for seamless integration of previous system holders and liquidity.

• Growth Fund: 12.5% for foundational operations, vested over 24 months.

Community Activation and Shareable Content

Theme: "Steer the Future with Magnify"

Emphasize that the community owns the protocol and has the power to steer it towards new heights. Encourage the narrative that every participant is a builder and a vital part of Magnify's success.

Content Ideas

• Shareable Graphics:

  • Infographics highlighting the fair launch, non-custodial nature, and community governance.

  • Visuals showing how to create and manage lending desks.

  • Success stories of users benefiting from Magnify's unique features.

• Engagement Campaigns:

  • "Build with Magnify": A campaign encouraging developers to create new features and tools on top of the protocol, with rewards for the most innovative contributions.

  • "Governance in Action": Showcase examples of how community proposals have shaped the protocol, encouraging more participation in governance.

• Educational Content:

  • Tutorials on how to lend and borrow using NFTs as collateral.

  • Articles and videos explaining the technical aspects of Magnify Cash, making complex topics accessible to all users.

• Community Challenges:

  • Monthly or quarterly challenges where users can propose and vote on new features or improvements.

  • Incentives for participation, such as token rewards or special badges for contributors.

• Testimonials and Case Studies:

  • Highlight stories from community members who have successfully used Magnify Cash.

  • Show the real-world impact of the protocol, building trust and credibility.

Community Themes and Activation Terms

• Magnifiyooors: The community members who actively participate, innovate, and contribute to Magnify Cash.

• Magnify Missions: Community-driven initiatives and challenges to propose new features, enhance governance, and build on the protocol.

• Magnify Builders: Developers and technical contributors creating tools and integrations for Magnify Cash.

Implementation Plan

• Social Media Blitz: Regular posts on Twitter, Telegram, and Discord highlighting the key messages and content ideas.

• Community Webinars: Host webinars and AMAs to explain the protocol's features and engage directly with the community.

• Influencer Partnerships: Collaborate with DeFi influencers to spread the word and create buzz around the token sale and launch.

• Email Campaigns: Send regular updates and educational content to subscribers, keeping them informed and engaged.

• Shareable Content Packs: Provide community members with ready-to-share graphics, posts, and templates to spread the word.

Resources

• Whitepaper: Magnify Cash Whitepaper

• Website: Magnify Cash

• Magnify Cash dApp: Early Access

• Blog: Magnify Cash Blog

• Pitch Decks: Full Deck | Condensed Deck

• GitBook: Magnify GitBook

Twitter(X) Content

• Original Intro Video: Watch Here

• $MAG Launch + Fjord Foundry LBP Details: Sale Announcement and Details

• Benefits of LBPs: Learn More

• $MAG Brief + Fjord Intro: Details Here

• LBP Price Discovery Insights: Insights Here

Video, Discussion, and Testimonials

• Decod3rs <> Tytan Podcast: Watch Here

• Chinese Thread ($MAG Analysis and Strategy): Read More

General Talking Points for Magnify Cash

• No Credit Score? No Problem!

  • Traditional loans rely on credit scores, which can be restrictive. Magnify Cash uses identity-backed loans, allowing anyone with a verified identity to access funds without the need for a strong credit history.

• Fast & Hassle-Free Loan Approvals

  • Forget lengthy paperwork and complex approvals. With blockchain-powered automation and World ID verification, loan approvals happen in minutes—ensuring quick access to the funds you need.

• Decentralized & Secure Borrowing

  • Your data and funds are secured on the blockchain, eliminating reliance on centralized banks. Transactions are transparent, immutable, and resistant to fraud.

• Fair & Inclusive Lending for Everyone

  • Many people are excluded from traditional financial systems. Magnify Cash bridges this gap, making financial services accessible to gig workers, freelancers, and individuals in underbanked regions.

• Transparent & No Hidden Fees

  • Unlike traditional banks, Magnify Cash provides clear loan terms, fixed interest rates, and no hidden fees—ensuring you always know what you're paying for.

• Easy Repayment with Flexible Options

  • Borrowers can repay their loans securely with flexible repayment plans, helping them manage their finances without stress.

• Built for the Future of Finance

  • Powered by WorldChain smart contracts and Web3 integrations, Magnify Cash brings next-gen financial solutions to a growing decentralized economy.

• Scalable & Global Access

  • Whether you’re in a developed market or an emerging economy, Magnify Cash provides global accessibility—allowing you to tap into financial services anytime, anywhere.

$MAG Token

• Fair Launch: Distributed token launch on Fjord Foundry’s liquidity bootstrapping protocol.

• $MAG Rewards: Rewards for users (lenders/LPs, borrowers) and opportunities for airdrops.

• Community Incentives: Tokens vested for Magnify Foundation to incentivize innovation in the Magnify ecosystem via builder grants, workshops, etc.

Asset Tokenization Outlook

• Larry Fink, CEO of BlackRock: "We believe the next step going forward will be the tokenization of financial assets, and that means every stock, every bond will be on one general ledger."

• BNY Mellon Survey: 91% of institutional investors are interested in tokenized assets.

• Boston Consulting Group: Tokenization market expected to hit $16 trillion by 2030.

• BlackRock: Aiming to tokenize $10 trillion of its assets in partnership with a leading technology provider.

• Archax and Ripple Collaboration: Bringing hundreds of millions of dollars of tokenized RWAs onto the XRP Ledger.

• Cointelegraph Survey: Labels 2024 as the year of institutional investment in RWAs, stating the maturation of digital assets has made the business case for tokenization compelling for TradFi firms.