Magnify Cash Media Kit

Media guidelines and brand identity

Brand Identity

Tagline

Decentralized Credit Markets (DCMs)

Slogans

  • Permissionless lending and borrowing for any onchain asset.

  • Lend any ERC-20 against any NFT/RWA—on your own terms.

Mission Statement

To accelerate the world’s transition to decentralized finance.

Vision Statement

To facilitate simple and accessible financing for all.

Project Overview

Magnify Cash is a decentralized credit market, enabling users to lend ERC-20 tokens and borrow against NFTs with unmatched flexibility and transparency. By enabling permissionless and non-custodial lending and borrowing with any onchain asset, Magnify Cash aims to accelerate the world's transition to decentralized finance and make financing accessible to all.

Key Points

  • Decentralized and Fair Launch: Ensuring a fair and equitable start for all participants.

  • Non-Custodial & Permissionless: Complete control over assets without intermediaries. Universal asset support for lending currencies and collateral.

  • NFT-Centric: Specializing in decentralized credit markets for NFTs.

  • Global Focus: Strong community and presence, particularly in Asia.

  • Community-Centric: Most token supply held by the community, emphasizing decentralized governance.

  • Anti-VC Pump and Dump: Long-term value creation with a vast supply of tokens held by the community.

  • Ethereum and L2 Focused: Building on Ethereum and its Layer 2 solutions, reinforcing our commitment to decentralization and scalability.

  • Developer-Centric: Encouraging developers to build on top of our robust and open-source protocol.

Objectives

  • Raise Awareness: Generate excitement and anticipation for the upcoming token sale and protocol launch.

  • Engage Community: Mobilize our existing audience and attract new participants globally, with a focus on Asia.

  • Highlight Unique Value: Emphasize our commitment to fairness, community involvement, and long-term value creation.

  • Drive Participation: Encourage widespread participation in the token sale, ensuring a diverse and engaged community.

  • Promote Developer Engagement: Highlight opportunities for developers to build on top of our protocol.

Key Messages

  • Bringing back the ethos of early DeFi with a modern, innovative approach to credit markets.

  • Emphasizing community governance and broad participation, with most tokens held by the community.

  • Ensuring equal opportunity for all through a fair launch, avoiding typical VC-driven dynamics.

  • Leveraging the power of Ethereum and its Layer 2 solutions for scalability and efficiency.

  • Encouraging developers to innovate and build on our open-source protocol.

Target Audience

  • DeFi enthusiasts and early adopters

  • Crypto investors seeking long-term value

  • Developers looking for robust platforms to build on

  • Community-driven projects and participants

  • Strong existing audience in Asia

Channels

  • Social media platforms (Twitter, Telegram, Discord)

  • Crypto and DeFi forums and communities

  • Email newsletters and updates

  • Influencers and thought leaders in the DeFi space

Success Metrics

  • High engagement and participation in the token sale

  • Strong community growth and involvement in governance

  • Positive sentiment and buzz within the DeFi community

  • Successful and smooth protocol launch

  • Increased developer engagement and contributions

Product Features

  • Universal Collateral Acceptance: Supports any ERC-1155 and ERC-721 tokens, allowing a wide array of digital assets for borrowing.

  • Universal Lending Currency Support: Facilitates lending with any ERC-20 token, offering broad currency options.

  • Fixed-Term Loans: Provides stability with no unexpected liquidations or mid-term adjustments.

  • Decentralized Lending Desks: Users create and manage their lending desks with specific loan parameters, maintaining control and flexibility.

  • Ethereum and Layer 2 Integration: Enhances scalability and efficiency, reinforcing our commitment to the Ethereum ecosystem.

Technical Highlights

  • Automated Quantitative Framework: Prices risk through linear interpolation, adapting to tenor and principal nuances.

  • Smart Contracts: Secure, transparent operations with OpenZeppelin libraries.

  • Non-Custodial Structure: Ensures users maintain full control of their assets.

  • Promissory Notes: Provide clear documentation and enforceable claims for lenders.

  • Open-Source Protocol: Encourages developer innovation and contributions.

Tokenomics

  • $MAG Genesis LBP: 57% allocation for market availability at genesis via Liquidity Bootstrapping Pools (LBPs).

  • Lock & Burn Liquidity: 6% for stable market entry, fully unlocked at TGE.

  • Liquidity Providers & Farming: 7.7% for incentivizing protocol growth, vested over 24 months.

  • Protocol Partners: 3.1% to incentivize contributions from technical integrations and community activation.

  • Former Ecosystem: 13.6% for seamless integration of previous system holders and liquidity.

  • Growth Fund: 12.5% for foundational operations, vested over 24 months.

Community Activation and Shareable Content

Theme: "Steer the Future with Magnify"

Emphasize that the community owns the protocol and has the power to steer it towards new heights. Encourage the narrative that every participant is a builder and a vital part of Magnify's success.

Content Ideas

  • Shareable Graphics:

    • Infographics highlighting the fair launch, non-custodial nature, and community governance.

    • Visuals showing how to create and manage lending desks.

    • Success stories of users benefiting from Magnify's unique features.

  • Engagement Campaigns:

    • "Build with Magnify": A campaign encouraging developers to create new features and tools on top of the protocol, with rewards for the most innovative contributions.

    • "Governance in Action": Showcase examples of how community proposals have shaped the protocol, encouraging more participation in governance.

  • Educational Content:

    • Tutorials on how to lend and borrow using NFTs as collateral.

    • Articles and videos explaining the technical aspects of Magnify Cash, making complex topics accessible to all users.

  • Community Challenges:

    • Monthly or quarterly challenges where users can propose and vote on new features or improvements.

    • Incentives for participation, such as token rewards or special badges for contributors.

  • Testimonials and Case Studies:

    • Highlight stories from community members who have successfully used Magnify Cash.

    • Show the real-world impact of the protocol, building trust and credibility.

Community Themes and Activation Terms

  • Magnifiyooors: The community members who actively participate, innovate, and contribute to Magnify Cash.

  • Magnify Missions: Community-driven initiatives and challenges to propose new features, enhance governance, and build on the protocol.

  • Magnify Builders: Developers and technical contributors creating tools and integrations for Magnify Cash.

Implementation Plan

  • Social Media Blitz: Regular posts on Twitter, Telegram, and Discord highlighting the key messages and content ideas.

  • Community Webinars: Host webinars and AMAs to explain the protocol's features and engage directly with the community.

  • Influencer Partnerships: Collaborate with DeFi influencers to spread the word and create buzz around the token sale and launch.

  • Email Campaigns: Send regular updates and educational content to subscribers, keeping them informed and engaged.

  • Shareable Content Packs: Provide community members with ready-to-share graphics, posts, and templates to spread the word.

Resources

Twitter(X) Content

Video, Discussion, and Testimonials

General Talking Points for Magnify Cash

What is a Lending Desk?

The lending desk is where you configure and create loan offers. Once you fund your lending desk, it immediately becomes available to borrowers on the dApp. Each lending desk has a unique identifier onchain, which only the owner can control.

What Types of Assets Can Be Used on Magnify Cash?

Magnify Cash is EVM compatible to leverage scalability to Layer 2 blockchains. Whitelisting of assets is not required for use on the protocol.

  • Any ERC-20 can be used as lending currency (Stablecoins, ETH, LSTs, memes, etc.).

  • Any ERC-1155 and ERC-721 can be used as borrowing collateral (NFTs & RWAs; Art, real estate, bonds, watches and jewelry, commodities—anything that can be tokenized).

How Does Magnify Cash Provide Value in the Market?

  • Unlocking Liquidity: Lending against NFTs and RWAs allows holders to access the value of their assets without selling them, providing much-needed liquidity.

  • Diversifying Investment Opportunities: By supporting so many assets to be used as collateral, Magnify Cash expands the range of investment opportunities available in the lending market.

  • Democratizing Finance: This type of lending democratizes access to capital, allowing individuals and businesses to leverage their assets in ways that were previously impossible.

  • Auto-compounding: Upon repayment of loans, funds and accumulated interest are automatically made available to the lending desk, making managing your desk easier and preventing lost opportunities.

Eliminating Risks in Lending Markets

  • Oracle-Free Risk Management: Lenders set ranges for interest, duration, and amount. Interest rates scale dynamically via a bonding curve to reduce lenders' risk, no oracles needed.

  • Lender Control: Lenders’ liquidity is never pooled. Lenders own their desks and nobody else has access to them or the funds in them.

  • Non-custodial: Magnify Cash never has custody over user funds. Users maintain control of their assets.

$MAG Token

  • Fair Launch: Distributed token launch on Fjord Foundry’s liquidity bootstrapping protocol.

  • $MAG Rewards: Rewards for users (lenders/LPs, borrowers) and opportunities for airdrops.

  • Community Incentives: Tokens vested for Magnify Foundation to incentivize innovation in the Magnify ecosystem via builder grants, workshops, etc.

Asset Tokenization Outlook

  • Larry Fink, CEO of BlackRock: "We believe the next step going forward will be the tokenization of financial assets, and that means every stock, every bond will be on one general ledger."

  • BNY Mellon Survey: 91% of institutional investors are interested in tokenized assets.

  • Boston Consulting Group: Tokenization market expected to hit $16 trillion by 2030.

  • BlackRock: Aiming to tokenize $10 trillion of its assets in partnership with a leading technology provider.

  • Archax and Ripple Collaboration: Bringing hundreds of millions of dollars of tokenized RWAs onto the XRP Ledger.

  • Cointelegraph Survey: Labels 2024 as the year of institutional investment in RWAs, stating the maturation of digital assets has made the business case for tokenization compelling for TradFi firms.

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